Will help firms and interested individuals track consumer
sentiments made in online platforms such as Twitter and Facebook.
A mobile phone application
developed to monitor social media campaigns for both clients and competitors
while giving feedback on whether posts are positive or negative, has been
unveiled in the Kenya market.
The app dubbed ‘PRPro’ was
unveiled by American based advertising agency, TBWA, and Kenyan startup African
Laughter. It is currently available on Facebook and Twitter and monitors social
media platforms for posts after a user specifies a keyword or a set of
keywords.
The developers have also
said that it is not only limited to English keywords as some of Swahili ones
can also be accepted.
“PRPro
is a next level for our clients in building and managing their corporate
reputations,” said Tim Symnth TBWA East Africa.
African Laughter who
developed the app at a cost of Sh10 million, have promised that future versions
of the app will be able to monitor other social media platforms including
Google+, blogs, Pinterest, and Foursquare
TBWA East Africa boasts of
high profile clients in Kenya that include Kenya Airways, Standard Bank, VISA, Aquafresh,
Heritage Insurance, and Pepsi.
The app runs on Andriod,
Blackberry and iOS.
“People
think focus means saying yes to things you’ve got to focus on. But that’s not
what it means at all. It means saying no to the hundred other good ideas that
there are. You have to pick carefully.” – Steve jobs
the app is a tick. does ipsos synovate have such an app?
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