Nairobi
Kenya, 1st
October 2014
The willpower to succeed in times of economic struggle is what has
driven local fashion designers to sell online. JUMIA,
Kenya’s leading online retailer has become the most preferred
website for local designers to showcase their fashion brands
gathering emerging and established designs into one single platform
in what is a Kenya’s first.
Dozens
of local brands such as Afro Shoes, RIRI African Designs, Johari
Designs, Kazuri Beads and House of Hadassah have added their names to
the over 100 brands.
Afro
Shoes
“Exposure
to an enormous regular shopping crowd, warehousing, marketing,
handling of customer queries and delivery is all done for you,”
Said Priscila Muigai one of the designers selling online, “and With
Jumia taking a 25% commission on sales, the profit margins are high
and the experience stress free
RIRI
African Designs
