Monday, June 18, 2012

Korean Air apologizes for ‘Primitive’ Ad

The offensive promo which appeared on the airline’s website, led to Kenyans venting their fury on social media (Twitter and Facebook).
Here is what the promotion advert that appeared on said:
Korean Air will become the first air carrier in Northeast Asia to extend flight services to Nairobi. Fly to Nairobi with Korean Air and enjoy the grand African savanna, the safari tour, and the indigenous people full of primitive energy.
Muthui Kariuki, who is in charge of the Korean Air’s public relations said that the promo had been removed from the website and says the word ‘primitive’ mistake was because of a translation from Korean to English.
However, some thought the blunder was just a simple international marketing gimmick that may have got the required attention.
Korean Air will begin flights between Seoul and Nairobi on Thursday June 21.

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