Wednesday, July 23, 2014


Nairobi, Kenya, 23rd July 2014, Bata, Kenya’s leading footwear manufacturer and retailer, has moved to sell its fashion products on JUMIA Kenya  online Marketplace, joining the growing list of small, medium and large enterprises listing their products on the company’s website.   

The company, which boasts over 100 ultra-modern stores across the country and stocks fashion shoes for ladies, men and children, has chosen to list on the online marketplace in a move to reach a wider market and increase sales.

Franklin, representative Bata, “The convenience Jumia online marketplace offers to our customers is exciting, making sure our customers have access to their favourite products from Bata just a click away and have deliveries anywhere in Kenya, it’s awesome.”

The JUMIA online marketplace is a platform that allows merchants to showcase their products on, transforming their physical store to an e-store and bridging the gap between online and offline sales. The seller centre allows merchants to monitor their sales as well as pending, shipped and cancelled orders on their own.

Merchants listing on the website enjoy a stress-free selling experience, with JUMIA handling the product warehousing, marketing, customer care, delivery and after sales and remitting cash resulting from the sales to the merchants at an agreed date.

Parinaz Firozi MD JUMIA Kenya, “Bata customers will now have access to a stylish range of shoes without having to fight through traffic or visit the stores, they can shop straight from their mobile phones through our mobile app, when they shop on Jumia online marketplace, they are still shopping from Bata. ”

To sell on the website, the product needs to be brand-new, unused, unopened in its original packaging, with all original packaging materials included. Original protective wrapping, if any, should be intact and the product should include the original manufacturer's warranty, if any, with warranty details included in the listing comments. The seller will then upload the product image with a description before the product goes live on the company’s website.

JUMIA was established to provide a stress-free shopping experience that is safe and convenient. With great products at unbeatable prices, the company delivers anywhere in Kenya with customers having the option to pay cash on delivery, through mobile money transfer or credit card. The company sells brand new products from electronics, fashion, home appliances and much more.

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