Jumia Attends AFW London in Pictures

Jumia attends Africa Fashion Week London

Africa’s leading online retailer shows its support for talented African designers.

London, England, 12th August 2014 – Africa Fashion Week London 2014 took place on the 8th and 9th of August at Olympia London and showcased contemporary African fashion from a range of designers from across the continent. It is the biggest African event of its kind in Europe, and aims to give a global platform to both established and upcoming African designers.

AFWL was founded in 2011 by Ronke Ademiluyi and now attracts tens of thousands of visitors. This year, Nigerian supermodel, actress and television presenter Fumi Desalu-Vold, who has modelled in the fashion capitals Milan, New York, London and Paris. Attended the show. The brand RAAAH chose AFWL as the place to launch their new collection, and the ije Shop models entertained the audience by giving out tropical fruit from the runway.