'KUWA SHUJAA' ANTIVANDALISM AWARENESS CAMPAIGN

Kenya Power incurs a cost of Sh3 billion per year replacing vandalized transformers and cables, occasioned by rising demand for copper wires in the market whose price is quite attractive. Orange Kenya loses up to 500 million every year through damage of its overheads, underground copper cables, and the newly installed fiber optic cables. These are just a few of the companies affected by vandalism in Kenya with others being Safaricom, Ministry of Information, Communication and Technology, Ministry of Transport and Infrastructure, KETRACO, Kenya National Highways Authority, Kenya Airports Authority among others.

BrandMasters Agency, has launched the ‘Kuwa Shujaa’ Campaign in a response to the problem of vandalism that has affected a range of infrastructure developments across various economic sectors. The campaign brings together stakeholders from among those sectors worst affected by vandalism to co-ordinate their efforts to combat it.

‘Kuwa Shujaa’ is a public awareness campaign, seeking to change the public’s attitude to vandalism by making consumers aware of the impact of vandalism on their communities and exposing and isolating vandals for their anti-social behavior.