Sunday, June 17, 2012

Distell, KWAL part ways

South Africa’s leading wine producer and distributor, Distell, has ended a 14-year partnership with Kenya Wine Agencies Ltd (KWAL).
KWAL had been bottling and distributing the South African Company’s wines and spirits that include popular brands Amarula, Viceroy among others. Distell Wine Masters has announced its plan to directly manage its products in the region, with a manufacturing plant and local distributions on its main agenda.    
Distell Wine Masters general manager James Wahome cited that the rising competition in the industry could only be managed by direct investment in the country and maintaining active involvement in local and regional marketing and distribution activities.
The brewery market in Kenya is highly competitive with Keroche Industries increased marketing and Re-entry of South Africa’s brewers SABMiller.

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