By Sven Richter
(How we made it in Africa) In a town in Kenya’s Rift Valley
the story about a little mattress shop begins. The town of Nakuru has a
population of around 300,000 and it is here that the Atul Shah family set up
their shop many years ago.
The Rift Valley, part of a system of geological troughs that
run thousands of kilometres from Ethiopia through Kenya and Tanzania, is well
known by many. The area’s unique ecosystems and landscapes – the World Heritage
site of the Ngorangoro crater, the spectacular wildlife migrations of the
Serengeti and the Masai Mara – are major draw cards for tourists. However, Atul
Shah’s shop was not established to serve the tourist market. It was set up to
cater for the inhabitants of Nakuru, a town very few people in the world have
heard about.
The growing spending power of Africans and what they spend
their money on is much talked about in investment circles. This shop that was
set up to cater for the growing local consumer market – and it sold mattresses
– something we all take for granted but all need if we are not to be grumpy
every morning. Over the years, the Nakuru Mattress Shop has gone from strength
to strength.
Today Nakumatt, as it is now called, is not known as a
mattress shop. Investors around the world would recognize it as a typical
supermarket chain. It has its own loyalty card, credit card, and in house
magazine; employs 4,000 staff to cater to the needs of the 200,000 customers
who shop there each day; around 75,000 line items are offered through its
expanded network of stores across Kenya, Tanzania, Rwanda, and Uganda, and
further stores are planned in Burundi and South Sudan. The company boasts that
it is the largest retailer in east Africa.
Unfortunately, for many investors in Kenya the business
remains unlisted. There have been many announcements by Nakumatt that they will
soon list the company but this has not yet come to fruition, and the company
has expanded through using its own capital and via private equity funding.
Investors in the stock markets eagerly await a listing of
Nakumatt and other such companies across Africa. However, while the continent
provides an attractive investment destination for investors looking for growth
and diversification, the current levels of liquidity on the region’s stock
markets are relatively poor. Nakumatt clearly demonstrates that there are firms
with strong potential waiting to list. Africa has many such firms and as they
expand and need further capital, and as the stock markets increase in value,
listing will become a more attractive option for these firms.
What companies like Nakumatt do prove is that growth in
Africa is possible and that there is a depth to the local economies beyond the
listed companies we see. Not that Nakumatt is the only supermarket in east Africa;
competitors in Kenya and beyond compete for consumer spending.
These listed and unlisted companies provide a depth that
will feed into growing and deeper stock markets allowing investors more
opportunities to invest in the frontier markets of Africa.
Sven Richter is head of frontier markets at Renaissance
Asset Managers
Source: www.howwemadeitinafrica.com
As things are as of now 1.08.2012 Nakumatt is not the biggest retailer in East Africa.There is anew kid in the block called TUSKYS.Expansion is not growth.Another chain that you may not ignore is uchumi,after emerging from Receivership it has managed to raise its Turnover to Ksh 20 billion from a handful stores it has.Nakumatt thrived when uchumi went under.As of now Tuskys(43 Branches) is the biggest retailer in sales and volumes in East Africa followed by Nakumatt(37 Branches) and uchumi(28 Branches)Soon things will change when uchumi ups its branches to 40 by 2013 and Tuskys to 50 See also www.eawatcher.com/.../report-says-uchumi
ReplyDeleteBenson Bennet