Friday, September 14, 2012

Finally: Coca-Cola Zero launched in Kenya

The Coca-Cola (Coke) Zero launch
image source: nairobi pictures

As the world’s largest beverage company, Coca-Cola makes the first delivery of its Coca-Cola brand in more than 60 years to local costumers in Myanmar (Burma); Kenyans have a reason to smile with the addition of a new product in the diet-beverage market.
Coca-Cola Zero was officially launched earlier today and will retail in 500ml and 1litre pet (plastic) bottle priced at Sh55 and Sh75 respectively.
The sugar-free drink's nutritional information reads 0 calories, 0g fat, 70mg sodium, 0g total carbs, and 0g protein.

Lovers of low calorie soft drinks in Kenya were used to Diet Coke, a beverage with many similarities but with distinct contrast. Here are the differences:
Diet Coke (# 3 Soft drink in the world) which was introduced in the market in 1982, has no calories, but comes in plenty flavors (Cola, Cola Green Tea, Cola Orange, and Black Cherry Cola among others).  On the other hand, Coke Zero (Introduced back in 2005) comes in the original ‘Coca-Cola’ flavor, taste [whichever you prefer] only.

The Coca-Cola Company has over 500 sparkling and still brands led by Coca-Cola, the world's most valuable brand, alongside other 15 billion-dollar brands that include Diet Coke, Fanta, Sprite, Coca-Cola Zero, Vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle.

To view pictures of the big launch of Coke Zero at its headquarters visit Nairobi Pictures   

In other Coke News, the company has announced Kelvin Balogun as the new president of Nairobi-based Coca-Cola Central, East, and West Africa unit.
Balogun, the current Managing Director of Coca-Cola Nigeria will replace Nathan Kalumbu, who has been promoted to head Africa, Middle East and central Asia operations.

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