Sunday, January 27, 2013

Kenya’s, to be Launched by Clone Masters

Berlin-based Rocket Internet is set to launch an e-commerce shopping solution in Kenya dubbed Jumia. According to its pre-launch website, the online retail portal will offer a platform to purchase electronics, books, DVDs among other items and have them shipped directly to their premises.

Launched by the Samwer Brothers in 2007, Rocket Internet boasts of over  50 companies in over  40 countries including Groupon and Zalando in France, HelloFood in Kenya, Ghana and Senegal, Kaymu and Azmalo in Nigeria and Pakistan, Wimdu and Glossybox in South Africa as well as Jumia in Egypt, Nigeria, and Morocco.

The company which is known for cloning models of other eCommerce pioneers, in 1999 founded German eBay clone Alando before selling it to eBay for a cool US$50 million later that year.  

This Rocket Venture will have to brace itself for stiff competition in Kenya from established Naspers/MIH Internet East Africa’s Mocality Deals and Ringier Kenya’s Rupu.  
According to some credible sources, Nigeria’s leading online megastore also wants a piece of Kenya and may be launching later in the year.

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