The digital revolution has seen the setting up
of online retail outlets from Amazon and EBay to Alibaba, among
others. The world has literally moved to shop online and enjoy the
convenience of deliveries being made to your doorstep.
Retailers have also realised that sooner or
later their physical stores will become irrelevant and customers will
no longer walk in and out of their stores as they prefer to shop from
home using the mobile applications installed in their smartphones and
tablets.
Moving to sell online is now in the strategic
plan of any company worth its name. Retailers and companies can
either start their own e-commerce website or sell their products
through an already-established online marketplace. An online
marketplace can be described as a place where you find products from
multiple sellers, brands or individuals in the same platform. The
owner of the marketplace is responsible for attracting customers, and
anybody can sell on the platform – you just need to have the
product, take a picture of it, and create a description before the
product goes live on the website.
