Jumia
Kenya banks on a robust mobile market
Android
mobile application rated Google Play Favourite
Nairobi,
Kenya 10th September 2014 – The
mobile market is a profitable business in Kenya, and over the last
few years the sale of smartphones and tablets has soared. Jumia,
Kenya’s leading online retailer, has moved to bank on this rise
with mobile applications that allows shoppers to purchase on the
website from anywhere in Kenya.
Jumia’s
Android app, which was launched a year ago, has now been featured as
a Google Play Store Favourite. It has already been downloaded over
100,000 times, a clear indication of the exponential growth of the
mobile market. In fact, according to a 2013 McKinsey Global Institute
report, 95% of urban Kenyans own an internet-capable mobile phone and
mobile is the preferred platform for internet access.
Parinaz
Firozi, MD for Jumia Kenya said, “The free app responds to
consumers’ demand for convenience by providing access to over
50,000 products on the Jumia website www.jumia.co.ke,
either through the search bar or by browsing the different
categories. Users can also read product reviews and descriptions,
place orders and pay through the app. All the transactions are
securely processed.”
