Sunday, August 19, 2012

2012 Meffys Awards Finalists announced

MEF, the Global Community for Mobile Content and Commerce announced the finalists for the ninth edition of the annual Meffys Awards on Wednesday, August 15th.
Two Kenyan firms are among the finalists, eLimu and Moraba, both in the Social Responsibility and Development Award category.

eLimu is an ed-tech initiative that uses content correlating to the Kenyan national curriculum vamped up with animations, videos, games, songs and quizzes to make the learning process more interactive, fun and engaging for students.   
Nivi Mukherjee, the founder and CEO of eLimu, is a social entrepreneur, community volunteer, and technophile, who is passionate about empowering youth and engaging in community initiatives that promote development and recreation.  

Afroes Transformational Multi-Media & Consulting  for Moraba was founded by Anne Shongwe. Moraba is a free mobile quiz adaptation of a hugely popular Southern African board games. The game adds a quiz element that forces users to answer questions about Gender Based Violence –and in doing so educates and empowers the user. The game was developed by Afroes for UN Women as part of the Africa UNiTE campaign to End Violence Against Women and Girls.

Other African firms that have made it to the finalists include:
Rancard for Rendezvous (Dicovery and Engagement Award), a cloud based social recommendations engine for mobile operators, content developers and apps stores.
Twinpine for Twinpine Mobile Advertising Network (Innovation Award for Growth Markets), a mobile advertising network reaching millions of Africans on mobile devices via the mobile web.
Digital Craft Studios for Prowork (Innovation Award for Growth Markets), a task manager app that makes team collaboration on projects easy.
This year the awards received submission from over 35 countries in the 13 designated categories.
Winners of the 2012 Meffys will be announced on September 12, 2012 at a Gala Awards Dinner held at the Park Lane Hotel in Mayfair, UK.  

About Meffys Awards
Meffys Awards is a prestigious global award for Mobile Content and Commerce. It’s the official industry benchmark for measuring success and rewarding innovation.  The awards, which is judged by expert panels of independent journalists, analysts, academics, and Venture Capitalists, honors the most influential players from around the world.

For more details visit the Meffys Official Website 

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